Personal Brand
Brand identity design for my personal projects & portfolio
Project Basics
Duration
1 month
Tools
Figma, Adobe Photoshop, Pinterest
Goal
Create a logo that embodies my values while being versatile for use across various media.
Ideation
Keywords & Moodboarding
My logo reflects my core values and ideals:
Simplicity: Clean, minimalistic design.
Accessibility: Readable, inclusive design that works for diverse audiences.
Vermont Roots: Subtle incorporation of natural motifs like mountains, trees, and/or greenery.
Keywords: Minimalistic, Accessible, Nature-Inspired, Professional, Grounded.
To establish the visual direction, I curated a moodboard featuring:
Color palettes with earth tones, especially greens and browns.
Examples of sleek and modern sans-serif typography.
Iconography inspired by Vermont landscapes (ex: trees, mountains).
Minimalist logo designs from other brands.
I used Pinterest to find the images for this moodboard.
Sketches
Initial sketches explored:
Monogram ideas using “MM.”
Abstract icons combining natural elements (leaves, mountains) with bold, modern geometric shapes.
Typography-first, enhanced with subtle Vermont-inspired details.
Refinement & Finalization
Vector Designs
Sketches were refined into vector-based drafts:
Monogram: MM with various natural imagery.
Full Name: Typography first, with hidden imagery.
Geometric shapes & badge logos
Typography & Color
Typography: The final design uses a modern sans-serif font for its clean and modern look.
Primary typeface: Akira Expanded
Secondary typeface: Poppins
Color Palette: Earth tones reflecting Vermont’s natural beauty:
Final Designs
The final logo combines simplicity, accessibility, and Vermont imagery:
A monogram-based logo with a sleek, geometric tree motif.
Clean typography that is modern and approachable.
Bold, modern, and reflective of my values.
The full & shortened logo work together, or separately.
Additional Assets
Brand Pattern
A seamless brand pattern was created using elements of the logo:
A topographic map design inspired by Vermont’s landscapes.
Designed for use in backgrounds, business cards, and social media.
This brand pattern can be edited to fit different color schemes, making it the perfect pattern to incorporate on each of my portfolio pages—effectively combining my personal brand with the projects that I am working on.
Logo Variations
Mockups
Reflection
A Look Back
Overall, I am very satisfied with the logo design! The process allowed me to fully explore my design process and bring together simplicity, accessibility, and my Vermont roots in a cohesive visual identity. The feedback I received (from family, friends, and peers) during the process confirmed that the design resonates with both my values and my target audience.
A Look Forward
Moving forward, I plan to expand the application of my personal brand by integrating the logo and brand pattern into new materials, such as presentation templates, email signatures, and portfolio updates. This cohesive branding will support my professional growth as I continue to establish my presence as a UX designer and brand identity specialist.